There are hundreds of seminars, how-to-books and writers' guides that advertise "How to Write a Bestselling Book." Well, here are the facts: You don't write a bestselling book. You write a good book, then promote like crazy.
My new mystery novel doesn't come out until February, but already I've designed and ordered about 5000 bookmarks, postcards, and brochures. I've set up appearances and signing venues and made commitments to attend book events, all of which are scheduled well into 2008.
And starting in October my publicist--yes I’m hiring a publicist--will be mailing out press-release kits to the media and ARCs (advance review copies) to book reviewers, booksellers, libraries, and, I guess, to anyone else who'll read the book and post something nice about it on Amazon.
I've contacted media escort extraordinaire, Ken Wilson, and immediately following the release of "The Brimstone Murders," Ken will hustle me around the Southern California area, taking me on a two day whirlwind tour of about fifty bookstores where at each stop I'll sign stock, greet the staff, and maybe hand sell a few while I'm there.
As you know--after all, you're reading this--I have an Internet presence, but maybe you didn't know that my book cover is posted on about ten or fifteen social network sites, which I check every week or so. I belong to several professional writers' organizations and I'm a member of about a dozen Yahoo groups. I'm signing up more and more of these things as time goes on.
As it is with any modern publisher, my publisher, Echelon Press--though big on promotion--can only do so much. It's up to me to promote my book if I want it to become, not necessarily a bestseller, but any kind of seller.
Sounds like work, doesn't it? It is, but I love every minute of it. Most authors write books because they're compelled to write. Some because they figure they can make money at it. But I write because I enjoy hearing people tell me how wonderful I am. Hitting the road on my book tour next year, I'll hear that a lot and some people may even mean it. I didn't write a bestseller, but I did write a damn good book. It's up to you to make it a bestseller.
One more thing, if you happen to bump into me somewhere on the road you can bet I'll have a few copies of "The Brimstone Murders" in the trunk of my car. Ask me to sign one for you. I'll be happy to do so.
The Brimstone Murders
By Jeff Sherratt
Echelon Press, LLC
ISBN: 978-1-59080-552-7
February, 2008
www.jeffsherratt.com